WuLiangYe News – Page 25 – Singapore China Baijiu Pte Ltd

The Emergence of the Name Wuliangye

In olden times, Wuliangye was called “Za Liang Jiu” or baijiu made of food grains and the literatis called it “Yao Zixue” . In a grand event, Mr Deng Zijun (Wuliangye successor) changed the name to “Wuliangye which means the essence of the five grains and cereals.

Wuliangye bottle building

The Wuliangye bottle-shaped building represents the comprehensive production industry and was named the “Wuliangye bottle building” at the Peng Cheng Plaza. The pond in front of the building is called “Wuliang Yao Chi” and in the pond there are five goddess statues which represent the five types of grains that are used in the brewing of Wuliangye.

Jiu Sheng mountain

The Jiu Sheng mountain in Wuliangye is the highest place in the Ten-Star Alcohol City, with an elevation of 320 meters. At the top of the mountain, there is a “Jin Shi Nv” statue which is a statue of an ancient beauty riding on a lion at the foot of the mountain. Under the “Jin Shi Nv” statue there is a liquor jar, collecting all the nature essences to brew Wuliangye. It takes about 10 mins to reach the top of the mountain and you will be able to have a panoramic view of the whole Wuliangye area.

The tenth Banchan Lama Great Master and Wuliangye

The tenth Banchan Lama Great Master who was once a vice chairman of the Standing Committee of the National People’s Congress, used Wuliangye in the religious meetings of the goddess. During the ceremony, he smiled benevolently while holding the Wuliangye bottle high up to bless the national unity. This significant moment has been carved on the walls (Figure 2) for its significant  commemoration.

Wuliangye and Panama award

Do you know the different types of grains that are used in the brewing of Wuliangye? They are wheat, rice, corn, sorghum and glutinous rice. In 1915, Mr Deng Zi Jun brought Wuliangye and travelled all the way to San Francisco to take part in the Panama Pacific International Exposition and eventually won the gold medal.

Wuliangye Museum

China’s famous baijiu, Wuliangye, a national well known brand and its magnificent and picturesque Ten-Star Alcohol City. Wuliangye becomes one of the top liquor with great reputation in the liquor industry. Its liquor culture exhibition is said to be the largest and most professional exhibition in China.
In the second picture, Mr Charles Oon is pointing at the landmark of Wuliangye store and will be opening soon in Singapore!

Wuliangye attractions

The area in Wuliangye is open to tourists thus everyone can go and visit the place. The place combined scenery and the distillery into one attraction Its beautiful environment won the “Contemporary Chinese architectural art exhibition” award on the 12th World Congress of Architecture. Now, it becomes the cultural tourism in Sichuan too.

Wuliangye Headquarter

The Wuliangye headquarter building is like a book that is curled from the sides, implying that it is an enterprising organization with endless volume of knowledge and innovation. The statue at the gate of the headquarter is made up of 15 heads, which are arranged in the geographical shape of the Seven Continents and constitute an unfolding flat world. The combination of these two elements symbolizes the broad and ambitious mind of the Wuliangye people’s vision towards the world.

Ten-Star Alcohol City

The Wuliangye distillery covers an area of nearly ten kilometres; it is known as Ten-Star Alcohol City. The east gate of the distillery is large and unique in style and the stainless steel logo already weighs 300 tons, resulting in a given name as “the first door of Chinese enterprises”!

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