Company News – Page 4 – Singapore China Baijiu Pte Ltd

Mid Autumn Night · XiJiu Delight

On October 10th, Guizhou Xijiu held its first high-end dinner event in Singapore — “Mid Autumn Night · Xi Jiu Delight” — grandly hosted at The St. Regis Singapore.
The event was organized by Singapore China Baijiu Pte Ltd, aiming to leverage the festive spirit of the Mid-Autumn Festival to showcase the cultural heritage and brand essence of Guizhou Xijiu to Singapore’s premium market, Chinese business community, and mainstream society — opening a new chapter in the internationalization of China’s sauce-aroma baijiu culture.

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International Zhouyi Wisdom Summit Successfully Concludes — Feitian Moutai Shines at Cultural Gala

2On 26 July 2025, the International Zhouyi Wisdom Summit concluded successfully at the Club Zui Hualin in Singapore. The event was graced by Mr. Eric Chua, Senior Parliamentary Secretary of Singapore, and opened with a warm welcome speech by Mr. Shen Shujui, President of the Yi Jing Research Association. The summit brought together renowned cultural scholars and experts to explore the inheritance and innovation of traditional Chinese wisdom in modern society.

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Singapore China Baijiu Pte Ltd is honored to sponsor SOULFUL STEPS II

Jointly presented by Yuan Cultural Arts and Esplanade – Theatres on the Bay, The Journey of Seeking Heart II: Everything Silent as a Mystery successfully concluded on the evening of 25 July at the Singtel Waterfront Theatre. The performance interpreted Eastern philosophy and emotions through contemporary expression, deeply resonating with the audience.

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Wuliangye Shines at the Launch of the MICHELIN Guide Singapore 2025

On July 24, the complete list of the MICHELIN Guide Singapore 2025 was officially unveiled. In its ninth edition, the guide features 288 establishments across more than 40 cuisines, including 3 three-star restaurants, 7 two-star restaurants, 32 one-star restaurants, 89 Bib Gourmand selections, and 157 MICHELIN Selected restaurants.

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Visit by Mr. Fu Xiaohui, Chief Representative of CCPIT Singapore Office

Recently, Mr. Fu Xiaohui (Photo 1, second from left), Chief Representative of the China Council for the Promotion of International Trade (CCPIT) Representative Office in Singapore, visited Singapore China Baijiu Pte Ltd.
During the visit, both parties engaged in in-depth discussions on the promotion of Chinese Baijiu in the local market, cultural dissemination, and trade cooperation, and reached a preliminary consensus on future collaboration.

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A Father’s Love is as Steady as a Mountain · Father’s Day Charity Event

To promote the traditional Chinese virtue of filial piety and uphold corporate social responsibility, Singapore China Baijiu Pte Ltd has organized Father’s Day charity events for five consecutive years. This year, we once again visited the local “Qiong Zhou Le Shan Ju” elderly care home to carry out the “A Father’s Love is as Steady as a Mountain · Gratitude for Fatherly Love” outreach event, delivering care and warmth to the elderly residents.

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Special Concert: Singing the Classics of Ancient Chinese Poetry

Recently, the “Singing the Classics of Ancient Chinese Poetry” special concert, organized by the Huaxia Cultural Promotion Association, was successfully held at the Singapore Chinese Cultural Centre. Singapore China Baijiu Pte Ltd was honored to sponsor this event. The performance seamlessly blended classical poetry, musical artistry, and Chinese Baijiu culture, showcasing the profound heritage and modern innovation of traditional Chinese culture. It received widespread acclaim from the audience.

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Visit by Mr. Cao Liehong, General Manager of Guizhou Song Dynasty Official Cellar Distillery

Mr. Cao Liehong (first from left), General Manager of Guizhou Song Dynasty Official Cellar Distillery, and his delegation visited Singapore China Baijiu Pte Ltd for an in-depth discussion on topics including brand internationalization, channel expansion, and Baijiu cultural exchange.

The team warmly received the guests and introduced the company’s strategic positioning and promotional achievements in the local market. Mr. Cao expressed strong interest in the potential of the Singapore market and looks forward to deeper cooperation in areas such as product introduction, cultural promotion, and event collaboration.

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